a woman digging up vegetables

About Us

Who we are

The Plant-based Food Alliance UK is a coalition of organisations including Oatly, Alpro, Upfield, The Vegan Society, Good Food Institute and ProVeg who have come together to create a strong voice for the plant-based food sector in the U.K. The Alliance is seeking to represent food and drink producers, manufacturers, non-governmental organisations, retailers, nutritionists, academic bodies, and consumer organisations in influencing policy makers to develop legislation and Government positions that support the growth of plant-based foods. Working with farmers and businesses through to retailers and consumers, the Alliance wants to deliver a healthier and more sustainable food system that sees a shift away from intensive farming.

Marisa Heath is the Chief Executive for the Alliance and she brings over 17 years of experience working on policy and campaigns alongside a strong vision for collaboration and joined up working. Marisa has worked on legislation around animal welfare, farming and environment at national and local level with a wide range of NGOs, businesses and politicians.

Why we exist

Consumers are increasingly shifting to more plant-based eating, which is an emerging economic opportunity for the UK. Over two million Britons are vegans and vegetarians, and a quarter of the population now describe themselves as ‘flexitarians’.  Already this country is a leading market for plant-based consumption, buying a third of all plant-based alternatives sold in Europe. It is right that there is a UK voice for the plant-based food sector which can advocate for fair policy to support growth and innovation.

There is also a major environmental opportunity for the UK to fairly transition to a more sustainable, healthier, and secure food system. Increasing the production and consumption of plant-based food and drinks can improve our public health and our national food security, and reduce our carbon emissions in line with the UK’s net zero by 2050 commitment. There is a range of policy work taking shape around farming and land management as well as health and well-being and the plant-based sector plays a key role in providing solutions in regards to more sustainable food provision and the need to reduce intensive farming practices for the production of meat and dairy.

The Alliance is committed to working across the food sector and taking a balanced and pragmatic view on getting the right food system for the UK.

vegetables on a table

Our members

We are welcoming new members. If you are interested in joining, please contact us via our contact page.